Sparkle Your Memories with Graziella Fine Jewellery
The newest of three locations, Graziella Fine Jewellery, located at 289 Kingston Road East, Ajax, brings four generations of jewellery industry experience to the Durham West community. A family business, the first location opened in Whitby at Thickson Road and Dundas Street in 1998 and expanded to Oshawa’s Five Points Mall in 2009. The Ajax location opened in 2010. Graziella now has a staff of 20 non-commissioned employees over the three locations. While they offer a variety of high-end gold, platinum and nickel-free silver jewellery, Graziella also carries demand designer lines like amore&baci, CrownRing, ESQ by Movado, Michael Kors, Versace, Citizen and pg personalized gems inc. However, Graziella’s specialty by far is their custom work.
“Jewellery is so personal, it’s easy luxury,” says Ajax store manager Suzy Hassan, “Jewellery lasts a lifetime.” Yet, many people shy away from custom jewellery as they believe the expense to be too high. Hassan explains that this is a common misconception, “We do a lot of work in house so we are not paying somebody else for the design, somebody else for the casting and the setting. We are doing it ourselves so we save a bundle and that [savings] gets past on to the customer.” Another apprehension customers have regarding custom designs is that they will not like the end product. Graziella’s cure for this fear is its “wax program”. A custom piece is first cast in blue wax as an exact replica in size and dimensions for the client’s approval prior to being completed in precious metals and stones. “It’s easy to be passionate about sparkly things,” says Hassan, “We do take pride in making 70% of our own stock… they are one-of-a-kind pieces.”
Hassan describes the relationships Graziella’s has built with its clients, “We are all very blessed to be in this industry because we see people at the height of their love.” She goes on to speak of a gentleman who first came into their Ajax store shopping for an engagement ring. A year later the happy couple has invited all of Graziella’s staff to their wedding. Hassan does not misspeak when she says, “we are doing more than just selling jewellery. Our tag-line at Graziella Fine Jewellery is ‘experience the difference’. I would invite everybody to come in and meet [us] and see what we do and we would be happy to meet them and make them a part of our extended family.” Customer-Client relationships like this are, quite literally, gold.
Graziella Fine Jewellery
289 Kingston Road East,
Ajax, ON L1Z 0K5
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