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Thursday October 19, 2017 



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Sunshade Blinds & Drapery

Sunshade - Pickering Village

There is no substitution for experience.  Sunshade Blinds & Drapery, located in Pickering Village, Ajax, has been creating custom blinds, draperies, privacy shutters, awnings and security shutters for 30 years. Prior to opening Sunshade, Charlie Slack, owner, was a sales representative for a windows and doors company.  He knows his industry well.  Partnered with a quality product like Sunshade’s premier product line of Hunter-Douglas, and you have experience and invention you can trust.  “We are the [Durham] Region’s only Hunter-Douglas Gallery.  We have the complete Hunter-Douglas line.  It’s an honour to have been approached by Hunter-Douglas to be a gallery,” explains Charlie on this prestigious designation.  Displayed prominently on the Gallery’s wall are the Hunter-Douglas Product and Performance Degrees noting Sunshade as an industry leader.  This is what makes Sunshade a standalone expert in a market otherwise overrun by the impersonal big box stores.


What is surprising is that Sunshade is often less expensive than the major chains because of being a Hunter-Douglas Gallery.  All of Hunter-Douglas’s products are North American/Canadian produced.  They are able to keep prices reasonable because they are the largest supplier in the North American market.  Sunshade has flexibility not available to the major stores whose inventory is mass-produced and too vast to do a quality custom cut-down on shutters or drape installations.  In order to ensure quality all of Sunshade’s representatives must undergo mandatory training on the product line and are monitored by Hunter-Douglas’s secret-shopper evaluation program on a yearly basis.  Lastly, the product is backed by Hunter-Douglas’s 20 day guarantee:  in 20 days if the clients are not satisfied with the product, they may choose a different product of similar price and only pay the reinstallation fee.


Sunshade caters to the residential and commercial end users and designers, as well as a limited number of builders by providing full service client assessments accommodating even the oddest shaped windows.  Since Sunshade offers a few select alternative product lines to just the Hunter-Douglas line, the best solution can be chosen for the client.  Charlie estimates that 95% or more customers shop at home or at the office so a Sunshade representative is available to assess, advise, measure and make colour suggestions on site.  Charlie describes the Sunshade experience, “We have a lot to offer you.  We will ask you questions and provide custom advice based on each home to home, office to office, or room to room.”  Sunshade’s representatives work with you to determine what you wish your window coverings to accomplish whether it is a stylish dressing, privacy, blackout, darkening, or energy efficiency.


Sunshade’s window coverings are more than meets the eye:  they are your ticket to energy efficiency.  “Windows are one-tenth the R-value [insulation] of a wall so the window treatment must have control over heat loss and heat gain.  Fifty percent of heat [exchange] is through the windows.  Coverings can double or triple the R-value over a thermal window.”  Charlie explains that the heat trapped between windows and between window coverings is what provides this insulation.  He further demonstrates how Hunter-Douglas’s special honeycomb shaped blind traps heat in its design making it one of the top choices for energy conservation.  Lastly, a final reason to ensure that you have quality coverings is for UV protection.  Excessive UV rays penetrating through your windows cause UV damage.  This not only fades your furniture and carpets, but it may cause sun damage to your floor within as little as six months.  Ensure that you have window coverings designed with UV protection in mind, as regular sheers may not be enough. 


Charlie demonstrates that one of the quickest and most inexpensive ways to update the look of any room is to update the window coverings.  “The second most important item in décor is the window treatment,” he explains, “Floors are number one but windows are second.”  Charlie likens the floors to a stereo and the draperies to a set of speakers, “If you have a beautiful stereo but a crummy set of speakers, the stereo will not be as impressive.”  Sunshade will install your window dressings or offer advice to the do-it-yourselfer client.  Once the clients have chosen the window coverings, Sunshade is able to complete the look by offering a range of bedspreads, upholstery, and pillows.


Beyond product and service, Sunshade is a strong community advocate.  They are actively involved with the Abilities Centre, Habitat for Humanity Ajax and Oshawa chapters, Ajax-Pickering Board of Trade, Durham Home Builders Association and the Interior Décor Resources Canada.  Sunshade supports local grassroots charities by selectively providing product gift card and coupon donations.


So whether your window coverings of choice are vinyl, wood, aluminum or fabric; Sunshade’s superior product lines, backed by an experienced team offer the custom solution to fit your space and needs.  Sunshade is a local call away from Whitby, Oshawa, Courtice, Pickering, Toronto and Old Markham.  Your treatments, your fit, your colour, Sunshade’s superior quality and service equals a complete look to be envied from those who see it inside and out.


88 Old Kingston Rd

Ajax, ON

L1T 2Z8


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